I forget where I saw it yesterday, but it turns out some recent research found that up to 55% of nonprofit donations are made online via their websites.
Here’s the thing about that number:
If you don’t make it easy for people to give your nonprofit money online, you’re probably losing over half your potential giving.
So why do so many nonprofits make it so hard to donate online?
One word: Fear.
Specifically, fear of it being too expensive.
But think about it. Which is more expensive?
- Paying a developer to implement online donations and the transaction fees for accepting people’s money by credit card? Or…
- Failing to nearly double your current donation revenue?
So, if you’re not currently making it easy to accept donations online, or maybe not offering online donations at all, I want you to go ahead and do a little figuring on a napkin. (Trust me, this is going to help alleviate a major worry.)
- How much is your current annual donations revenue. Write that number down.
- Now, you can use that number as the annual value of accepting donations online. What if the costs of doing it are $4,000 in the first year (design, development, transaction fees)? How long would it be before the project has paid for itself? Not that long, I’m guessing.
- Then, look at that first number on the napkin again. What if, after however long you just figured in step 2, you had that much more to work with in your annual budget. What could you do?
It’s clear that the cost of not making it easy for people to give you money is more than the cost of doing donations business online.
Fear not! Make online donations for your nonprofit happen. The best time was yesterday. The next best time is today.