On Tuesday, a couple weeks’ intense consideration culminated with the realization that I need to do some “rebranding” of my web development business.

Since 2008, I’ve had this little business I’ve run under the name “Town Fool Web Designs.” I named it that back in the day because it was all on the side. I had a different full-time job back then, and the idea of a business seemed like so much foolishness, but I wanted to keep track of expenses and income I was getting from friends who had asked me to do website work for them.

Now that I’m doing real website work, though, Town Fool doesn’t really inspire the level of confidence I’m shooting for. So I’m changing the name of the business to iCaspar Web Development. I have the folks at Digital Canvas working up a new look. Filing new paperwork. All that. I registered a new domain name for the new business: iCasparWebDevelopment.com.

Today I get this email:

Hello Caspar Green,My name is Robert Rouse – and I’m part of a creative team known in the web design/development industry for delivering vibrant, state-of-the-art websites which capture the attention of your target audience.Our sites are crisp, clean, interactive, and easily integrated with your online marketing strategy.

Please take a look at some of our most recent work here:


We are currently running our Fall Special, which starts at $495 and delivers a beautifully functional, responsive, 10 page social-media-ready website within 3-4 days. We can also do make all stationary needed to start your business including logo/ business card/ pad etc.

You will receive:

  1. A Beautiful, 10 Page Website
  2. Clean Functionality
  3. Responsive Web Design with Contact Form
  4. Mobile-Ready Website
  5. Logo
  6. SEO Friendly Web Design
  7. Submission to all Search Engines
  8. Social Media Integration
  9. Professional Email
  10. Hosting (if needed)
  11. Custom  FaceBook/Twitter Page

The options are endless. Let us do the work for you by replying to this email – and we’ll help you get started. We look forward to helping you create a vibrant website that works for you.

Best Regards
Robert Rouse
Marketing Manager
Email: robert@webdesigningteam.com

This is a one-time email.    Dont disturb me again   Report Spam

P.S. This is an advertisement which contains promotional material strictly along the guidelines of the CAN-SPAM act of 2003. We have clearly mentioned the source mail-id of this email, also clearly mentioned our subject lines and they are in no way misleading. We have found your email address through our own efforts on the web and not through any illegal means. If you find this email unsolicited, please reply with “Remove” in the subject line and we will ensure you do not receive any further promotional email from us.

The question is, should I write Robert back to tell him that sending an email offering a promotion to develop a website for a web development business qualifies him to buy my old domain (townfool.net) from me?