That’s the date I’ve given myself to release the next version of the Arras WordPress theme.

I’ve published on the theme website that the next version will be out “in July.” I haven’t set a release date yet. But by saying “in July” I’ve locked myself in to July 31 as the last possible release date. August 1 will be too late.


Because if I set a date, the project goes from being something I’ll do “someday,” to something I’m going to actually complete and ship.

Sarah Silverman says that when someone tells her “Someday I’m going to write a book,” she always tells them, “It’ll never happen.” Because like tomorrow, someday never comes.

But you can’t postpone July 31.