Doesn’t matter whether you’re for profit, not-for-profit, club, church, even an individual.

If you exist for something outside yourself you’re a cause.

If you view your own existence as the primary thing, around which the world ought to orbit, you’re a company.

Some non-profits start out as causes, and become companies. They can sometimes be profitable, but they’re not very exciting.

Other profit-driven enterprises become causes that change the world. They can sometimes be profitable, too.

Which would you rather be?

Exactly.