- But somebody will say no.
- But we don’t have enough money.
- But we don’t have enough experience.
- But the timing isn’t right.
- But there are too many other things I’ve got to do.
- But it I’ll look like an idiot.
- But we’ve never done it that way before.
- But we’ve tried it already and it didn’t work.
- But it’s just a dream.
The antidote: So what.