1. But somebody will say no.
  2. But we don’t have enough money.
  3. But we don’t have enough experience.
  4. But the timing isn’t right.
  5. But there are too many other things I’ve got to do.
  6. But it I’ll look like an idiot.
  7. But we’ve never done it that way before.
  8. But we’ve tried it already and it didn’t work.
  9. But it’s just a dream.

The antidote: So what.